Customized promotion and prize labels

Promotion Labels

Attracting customers and keeping them is a constant challenge for most product and food manufacturers. Many manufacturers are turning to promotional incentives to help them gain – and hold on to – market share.

Promotional labels play an important role in the success of promotion campaigns. They help to engage customers and encourage them to take advantage of a coupon, try a recipe or play a game for a chance to win a prize. Promotional labels must be as innovative as the promotional incentive itself, with the ability to affix not only to on-shelf products but other products such as coffee cups, meal boxes or carrying bags.

Promotion labels can include:

Game pieces and sweepstakes • Peel-off IRC coupons • Pin to win cards • Expanded content labels – booklet-type labels • Labels with recipes • Cross sell promotions


Ingenious Packaging is a label printing specialist for promotional label products that entice customers to buy a product to save money or try their luck at winning something. We combine creative thinking and knowledge of customer behavior with innovative label treatments that add real value to your package.

We bring our promotional ideas to life with many decorative options and printing processes including:

Flexo • Litho • Silkscreen • Digital • Inkjet • Jetrion printer for special promotions • Printing up to eight colors

Our array of special finishes and product enhancements include:

Stamping • Embossing • Raised varnishes • Laminated labels • Multi-construction labels/coupons

From our HACCP-compliant plants, we produce custom promotion labels that help to create a better user experience without compromising food regulations and other product statements. Our continued investment in advanced technology provides cost-saving capabilities while still meeting the demanding turnaround schedules of your industry.

An ISO 9001 certified company, Ingenious Packaging maintains optimal quality control on all projects for product integrity. Our defect detection system guarantees defect-free labels that stay true from start to finish.

Our press technology is leading edge providing faster, more efficient workflow through our plants. We operate on the same platform in all Ingenious Packaging plants, which enables us to switch jobs from one press to another in order to meet even the most strained timeline.

Ingenious Packaging's unique, efficient inventory management system analyzes your needs to establish production schedules that get your product to market faster and cheaper.

For more information on our printing capabilities for promotional labels, contact us.